The Hilo Downtown Improvement Association is a non-profit organization that collaborates with the County of Hawai’i to ensure the protection, preservation, and vibrancy of downtown Hilo, for everyone's enjoyment. You can find their office at 140 Kinoole St Hilo, Hi, 96720. The association offers a selection of art, gifts, shopping options, and souvenirs that cater to both locals and tourists.

If you visit their website downtownhilo.org you'll find a wealth of information about the organization's mission, history, and upcoming events. They also provide a self-guided walking tour of downtown Hilo on their website which takes one hour to complete. Throughout the year the association hosts events like Black & White Night First Fridays and the Hilo Christmas Light Parade. These events aim to attract shoppers and offer entertainment for visitors as local families.

Becoming a member of the association comes with benefits including having your company listed in the Downtown Hilo Directory along with promotion and advertising opportunities. Members also receive priority notifications about events and exclusive invitations to members-only occasions. The association's Community Affairs Committee focuses on improving aspects, like streets sidewalks parking facilities, and signage to make downtown Hilo more user-friendly.
The association's endeavors have played a role, in rejuvenating and reestablishing the downtown area of Hilo, which now serves as the vibrant hub for social gatherings, cultural activities, and thriving businesses, in East Hawaii.