The Carson Valley Visitors Authority is a non-profit organization dedicated to promoting tourism, in the Carson Valley area encompassing Genoa, Gardnerville, Minden and Topaz Lake. They offer a range of opportunities for visitors to enjoy recreational activities like hiking, biking, fishing and golfing. Additionally the region boasts casinos, restaurants and attractions that cater to people of all ages.

Throughout the year the authority. Hosts several events that draw in crowds. One such event is the Carson Valley Days celebration which features a parade thrilling carnival rides and live music performances. Another anticipated event is the Genoa Candy Dance where attendees can indulge in treats from candy vendors while enjoying live music on a dance floor. The Visitors Authority also keeps visitors informed about happenings and attractions through their website and active social media channels.